CSCI 672/490

Spring 2001

 

Cultural Color Associations

(Source: W. O. Galitz, The Essential Guide to User Interface Design, John Wiley & Sons, 1997, p. 589)

 

 

 

 

Red

Yellow

Green

Blue

White

China

Happiness

Birth
Wealth
Power

Ming Dynasty
Heavens
Clouds

Heavens
Clouds

Death
Purity

Egypt

Death

Happiness
Prosperity

Fertility
Strength

Virtue
Faith
Truth

Joy

France

Aristocracy

Temporary

Criminality

Freedom
Peace

Neutrality

India

Life
Creativity

Success

Prosperity
Fertility

 

Death
Purity

Japan

Anger
Danger

Grace
Nobility

Future
Youth
Energy

Villainy

Death

United States

Danger
Stop

Cowardice
Caution

Safety
Go

Masculinity

Purity